SHG Consulting helps hotel owners and operators improve performance and execute growth with rigor. We diagnose the full P&L and lift results through pricing and revenue management, channel mix optimization, sharper sales and marketing, labor and procurement redesign, and energy/ESG savings. On the strategic side, we run market and feasibility work, shape the concept and business plan, structure OpCo/PropCo, and lead brand/operator selection with HMA/franchise negotiation—including fees, performance tests, termination rights, and key money. We scope capex/PIP with ROI, build bankable financial models, and set up pre-opening and transformation PMOs, governance, and KPI dashboards so improvements sustain. The outcome is a clear, bankable plan and disciplined execution that raises RevPAR, GOP, and NOI while reducing risk.
1. Discovery & Scoping
We begin with an in-depth discussion of your property, objectives, and challenges. This includes reviewing key financials, market positioning, and ownership/brand agreements to define the scope of work.
2. Data Collection & Market Analysis
We gather operational, financial, and market data—benchmarking against comps, reviewing demand trends, and stress-testing assumptions. This provides the foundation for robust analysis.
3. Strategic Diagnosis
We identify value drivers and risks: asset performance, brand/operator fit, ESG opportunities, and potential capex requirements. Our team highlights both immediate issues and long-term opportunities.
4. Tailored Recommendations
We deliver clear, actionable strategies—whether valuation, operator search, repositioning, PIP planning, or performance turnaround. Each recommendation is data-backed and aligned with your investment goals.
5. Implementation Support
We work with you to execute the strategy—negotiating with operators, structuring financing, preparing investor materials, or building consent roadmaps with brands and lenders.
6. Ongoing Advisory
We remain available for continuous support, from quarterly performance reviews to long-term asset management mandates, ensuring sustained value creation.
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