Sterling Hotel Group (SHG) is a hospitality-only brokerage and M&A advisor that runs tightly managed sale and acquisition processes for single assets, portfolios, and platform roll-ups. We combine banker-grade underwriting (NOI normalization, capex/PIP, flow-through, and multiple valuation lenses) with a curated global buyer and lender network—REITs, private equity, family offices, and leading operators—to drive competitive tension and superior price discovery. Our team is fluent in complex hotel structures (OpCo/PropCo, HMA/franchise dynamics, change-of-control, ground leases, key money) and de-risks execution through disciplined data rooms, vendor DD, and clear consent roadmaps (brand, lender, landlord). The result: confidential, time-certain transactions that maximize proceeds and protect your downside—whether you’re exiting, refinancing, or consolidating.
SHG helps investors acquire single assets, portfolios, and platforms with curated access to on- and off-market opportunities. You get institutional underwriting (normalized NOI, flow-through diagnostics, DCF/cap-rate triangulation), structured process access with disciplined Q&A, and financing support via our senior, mezz, and preferred equity network. Execution is de-risked through vendor DD packs, robust data rooms, and clear brand/lender/landlord consent roadmaps tailored to hotel-specific dynamics.
Through SHG Finance, we not only invest directly in hospitality and real estate but also provide boutique financial advisory services. We help clients manage their portfolios strategically, offering guidance on asset management, capital allocation, and long-term growth planning. Our investment philosophy is hands-on and selective, we partner in opportunities with strong fundamentals, applying both capital and operational know-how to create lasting value. By combining personalized financial insight with industry expertise, SHG Finance empowers investors to maximize returns while safeguarding long-term resilience.
© 2025 Sterling Hotel Group
