Our Team

Sterling Hotel Group

Meet Our Key People

Dr. Ross Rafahël

Dr. Ross Rafahël

Chief Executive Officer
A Chartered Accountant with a doctorate, Ross brings extensive financial expertise and international experience from KPMG, Deloitte, and EY. His leadership at Sterling Hotel Group blends strategic insight, academic contributions, and global perspectives, ensuring disciplined management, innovation, and excellence across multiple industries.
Rienk Ijpma

Rienk Ijpma

Chief Operations Officer
Rienk combines hotel management experience at Starwood with senior operations leadership in the healthcare sector. Holding a master’s in business operations and a Lean Six Sigma master black belt, he drives efficiency, guest satisfaction, and a collaborative team culture, reinforcing Sterling Hotel Group’s mission and long-term vision for success
Ioli Economou

Ioli Economou

Financial Analyst & Consultant
A financial analyst with a Master’s in Finance & Investments from Rotterdam School of Management. She works in Internal Controls at KLM and has prior experience at PwC and the Securities and Exchange Commission of Cyprus, with consulting projects for Hilton, AB InBev, and Amazon. At Sterling Hotel Group, she leads hotel brokerage in the EU market.
Joussef Abouali

Joussef Abouali

Financial Analyst & Consultant
Joussef is a financial analyst and consultant with experience advising Heineken, DPD, and Barings Bank on international finance and strategy projects. He has held roles in Strategy & Transactions at EY, Finance & Operations at EFG Holding, and Internal Controls at KLM, and holds a Master’s in Finance & Investments from Rotterdam School of Management.

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Kennermerstraatweg, 1851 NB
Heiloo Nederland

+31 6 8216 5722

info@sterlinghotels.eu

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